ALL ABOARD TOYS NAMED BIZRATE CIRCLE OF EXCELLENCE GOLD HONOREE

Internet Toy Store Rated Among "Best of the Best" By Millions of Online Shoppers

DENVER, Colo./December 7, 2005 - All Aboard Toys, LLC (www.AllAboardToys.com), a leading online retailer of top-rated educational and family-friendly products, was recently named a BizRate Circle of Excellence Gold Honoree, joining an elite group of 80 Internet retailers rated the "best of the best" by millions of online shoppers. All Aboard Toys was named a Gold Honoree for above-average performance in each of BizRate's seven customer satisfaction metrics during the year ended August 31, 2005. The metrics are: Ease of finding what you are looking for, on-time delivery, overall satisfaction, selection of products, customer support, product met expectations, and repurchase intent.

"Customer satisfaction is our number one priority and we are very pleased to receive this recognition from BizRate," said Josh Toney, All Aboard Toys General Manager. "We know from our own customer feedback that All Aboard Toys shoppers rate us one of their best shopping experiences anywhere, including online as well as brick-and-mortar merchants."

All Aboard Toys, an authorized online retailer of licensed products, offers an extensive line of educational and family-friendly products at competitive prices, featuring a wide range of popular characters including Thomas the Tank Engine�, Bob the Builder�, Jay Jay the Jet Plane�, Dora the Explorer�, Madeline�, Sesame Street� and many more. All Aboard Toys is the official exclusive online retailer for JayJay.com and Madeline.com and is one of the leading online retailers of Thomas the Tank Engine and Friends train products. The company adheres diligently to six key Standards of Excellence:

1. High-quality products;
2. Outstanding, efficient customer service;
3. Reliable inventory;
4. Accuracy of shipped orders;
5. Speedy, on-time delivery of placed orders; and
6. Ongoing product development and product-line expansion.

All Aboard Toys stocks a wide range of items in all its product lines, from toys and books to clothing and bedding to party supplies, and provides same-day shipping on orders received Monday through Friday before 5:00 PM EST.

About All Aboard Toys, LLC
All Aboard Toys (www.allaboardtoys.com) is a leading character-driven online toy store, offering an extensive selection of family-friendly products featuring popular characters including Thomas the Tank Engine�, Disney Cars�, Backyardigans�, Sesame Street�, the Disney Princess� line and others. All Aboard Toys' products range from birthday party supplies and costumes to toys, clothing, bedding and children�s decorative items. Visit www.AllAboardToys.com or call 866.641.8697. AllAboardToys.com is a Brand Performance company (www.brandperformance.com). All copyrights and trademarks are the property of their respective owners.