ALL ABOARD TOYS RIDES TRADITIONAL VALUES TO RECORD GROWTH

Denver-Based Online Toy Store Celebrates Five-Year Anniversary With Launch Of New Web Site.

Denver, CO (PRWEB via PR Web Direct) October 19, 2004 - All Aboard Toys (www.AllAboardToys.com), a leading online retailer of top-rated educational and family-friendly products, unveiled a new and expanded Web site today, citing dramatic growth since its inception five years ago. Company executives attribute All Aboard Toys' success to their strong commitment to traditional values including premier customer service, quality products and wholesome family entertainment.

"We have worked hard to build a successful business during the downturn of recent years," said Josh Toney, operations manager of All Aboard Toys. "While many toy stores, both online and brick-and-mortar, have suffered serious financial problems, we have thrived by diligently adhering to our commitment to carrying a broad inventory in each of our product lines, hiring top-notch staff, and providing the best customer service available."

All Aboard Toys, a licensed online retailer, offers top-rated educational and family-friendly products at competitive prices, featuring popular characters such as Thomas the Tank Engine™, Dora the Explorer™, Bob the Builder™, Winnie the Pooh™, Elmo™, Madeline™, Jay Jay the Jet Plane™ Clifford the Big Red Dog™® and Veggie Tales™. All Aboard Toys is the official exclusive online retailer for Madeline.com, and one of the leading online retailers of Thomas the Tank Engine and Friends train products.

"We are exclusively an online business so we devote our full attention to being the best at what we do, and our new Web site reflects that commitment," continued Toney. "We listen carefully to our customers, and their comments and suggestions have helped us create a shopping experience that is easier, faster and more efficient. Our extensive inventory includes an exceptionally broad selection in each of the lines we carry, and our customers can view the products they want quickly and easily with just a click or two, by category, product line or appropriate age level."

The company provides e-mail confirmation of orders when they are placed and shipped, and customers can track the progress of their shipments on the All Aboard Toys Web site.

"We are diligent in our commitment to offering only the best in family-friendly products, and our customers love the convenience of shopping at just one Web site for such an extensive selection of merchandise," said Toney. "We believe our inventory is the broadest available from a single source, with stock ranging from underwear to bedding to party supplies and toys for each product line we offer. We stock every item you see on our Web site, so most orders ship the same day we receive them."

About All Aboard Toys, LLC
All Aboard Toys (www.allaboardtoys.com) is a leading character-driven online toy store, offering an extensive selection of family-friendly products featuring popular characters including Thomas the Tank Engine™, Disney Cars™, Backyardigans™, Sesame Street™, the Disney Princess™ line and others. All Aboard Toys' products range from birthday party supplies and costumes to toys, clothing, bedding and children's decorative items. Visit www.AllAboardToys.com or call 866.641.8697. AllAboardToys.com is a Brand Performance company (www.brandperformance.com). All copyrights and trademarks are the property of their respective owners.

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