ALLABOARDTOYS.COM AWARDED INTERNET ECOMMERCE CIRCLE OF EXCELLENCE FOR THIRD YEAR RUNNING

BizRate Research Circle of Excellence Awards for 2007 Showcase Top Performing Online Retailers as Judged by Consumers

DENVER, CO - Heading into a holiday season where online shopping will be key for consumers, knowing that you're buying from a trusted retailer with superior customer satisfaction ratings is important to many gift-givers across the country.

AllAboardToys.com is one of only 73 online retailers who are in that elite group and the only online specialty toy store receiving the honor for three years straight.

AllAboardToys.com, a leading online toy retailer of educational and family-friendly products, was honored today with the BizRate Research Internet eCommerce Circle of Excellence Platinum Award, a recognition given to the top online retailers in customer satisfaction, as judged by online buyers from those retailers. Shopzilla announced the Platinum winners this morning, including repeat winners AllAboardToys.com, QVC, Clinique, Blue Nile and Zappos.com, and first time winners SKECHERS and Stables among others.

The BizRate Research Center of Excellence Platinum winners are representative of the kinds of merchants consumers can feel confident shopping with, as they must demonstrate consistently superior customer satisfaction on an annual basis.

"The success of ecommerce is, in part, due to the commitment retailers make to onlin customer satisfaction," said Bill Glass, president of Shopzilla. "The Circle of Excellence winners all deserve to be congratulated for their dedication to pleasing their customers day-in and day-out."

The online stores receiving this prestigious award were honored with the Circle of Excellence Platinum award based on their performance over seven key satisfaction metrics, including:

1. overall satisfaction
2. product selection
3. ease of finding products
4. repurchase intent
5. product met expectations
6. on-time delivery
7. customer support

• "It was very easy to find what I needed and saved me time having to drive all over to find it. We are very pleased with our products and have mentioned the website to several people. We received our products on or before the promised date."
• "I have bought many items thru allaboardtoys.com... great products great service... they have been excellent!"

To qualify for the Circle of Excellence award, retailers must participate in the BizRate Research Customer Certified Merchant Program. This program allows online buyers to complete surveys at the Point-of-Sale and after the delivery of goods in order to accurately measure the online shopping experience and to monitor the store's post transaction fulfillment performance.

"We are thrilled to be a multi-year Platinum Circle of Excellence winner," says Dave Carlson, CEO of AllAboardToys.com. "In a time when both online shopping and toy purchases can be concerning to customers, we are very proud to be a trusted, respected and relied upon retailer, providing an outstanding online shopping experience for AllAboardToys.com customers, every time they shop with us."

About All Aboard Toys, LLC
All Aboard Toys (www.allaboardtoys.com) is a leading character-driven online toy store, offering an extensive selection of family-friendly products featuring popular characters including Thomas the Tank Engine™, Disney Cars™, Backyardigans™, Sesame Street™, the Disney Princess™ line and others. All Aboard Toys' products range from birthday party supplies and costumes to toys, clothing, bedding and children's decorative items. Visit www.AllAboardToys.com or call 866.641.8697. AllAboardToys.com is a Brand Performance company (www.brandperformance.com). All copyrights and trademarks are the property of their respective owners.