ALLABOARDTOYS.COM HELPS PARENTS DEAL WITH UNCERTAINTY SURROUNDING TOY RECALLS

Proactive Notification and Instructions Supplied for Any Recalled Toy Product

DENVER, CO - With the ongoing toy recalls in recent weeks concerning lead paint and other toy safety issues, consumers have been confused about what toys are involved and what to do to protect their children.

Technology may just be the solution.

Leveraging the power of its extensive database, All Aboard Toys, LLC, a leading online toy retailer of educational and family-friendly products, offers proactive notification to customers who have purchased recalled products through AllAboardToys.com. Committed to best-in-class customer service, AllAboardToys.com began communicating recall information directly to customers in June when the first recalls were announced, and the company plans to maintain the proactive program indefinitely. AllAboardToys.com consumers receive an email notice within hours of a recall announcement with instructions for complying. They also receive a $5 coupon for future AllAboardToys.com purchases.

"Consumers who purchase through us don't have to dig through toy boxes or cross-check toys against lists. Our technology lets us contact customers directly if they've purchased an affected product," says Scott Bentley, AllAboardToys.com customer care manager. "AllAboardToys.com offers an extra layer of protection for consumers' peace of mind, and anyone can go online to get complete information on affected toys and what to do with them - which we update daily, sometimes hourly, as needed."

For customers searching for information on the RC2 Thomas the Tank Engine Train recall, the Mattel Barbie recall, the Fisher-Price Geotrax and Dora the Explorer recalls and others, AllAboardToys.com has a centralized toy recall resource center at: http:/allaboardtoys.com/recalls.asp

"Our ability to respond immediately and system-wide to recalls with targeted information offers a clear advantage when consumers are concerned about the safety of their toys. Since the first lead paint toy recall mention in June, we have proactively communicated with our customers," says Dave Carlson, CEO of AllAboardToys.com. Carlson points to the initial Thomas the Tank Engine™ recall, during which all affected Thomas products were immediately removed from the website and warehouses. "We have superior customer response capabilities, and we can display pictures of products and real-time information on what to do with the recalled products within hours of a recall being announced."

About All Aboard Toys, LLC
All Aboard Toys (www.allaboardtoys.com) is a leading character-driven online toy store, offering an extensive selection of family-friendly products featuring popular characters including Thomas the Tank Engine™, Disney Cars™, Backyardigans™, Sesame Street™, the Disney Princess™ line and others. All Aboard Toys' products range from birthday party supplies and costumes to toys, clothing, bedding and children's decorative items. Visit www.AllAboardToys.com or call 866.641.8697. AllAboardToys.com is a Brand Performance company (www.brandperformance.com). All copyrights and trademarks are the property of their respective owners.