ALL ABOARD TOYS ACQUIRES STRATEGIC ASSETS OF COMPETITOR ANNEMAIL.COM

Denver-Based Online Toy Store Continues Record Growth

DENVER, Colo./March 17, 2005 - All Aboard Toys, LLC (www.AllAboardToys.com), a leading online retailer of top-rated educational and family-friendly products, announced today its acquisition of certain strategic assets from AnneMail, Inc., of Hot Springs, Arkansas. In its first such acquisition, All Aboard Toys purchased the AnneMail.com online toy business, its customer base and various other related assets including the AnneMail.com website and associated Internet domain names. "All Aboard Toys sales reached historic highs in 2004, and the addition of AnneMail's assets and customer base positions us for another record-breaking year," said Josh Toney, All Aboard Toys Manager of Operations. "We welcome AnneMail's customers and look forward to providing them with the exceptional customer service and broad product line that All Aboard Toys shoppers have relied on for the past six years."

All Aboard Toys, a licensed online retailer, offers an extensive line of educational and family-friendly products at competitive prices, featuring a wide range of popular characters including Thomas the Tank Engine™, Bob the Builder™, Jay Jay the Jet Plane™ Dora the Explorer™, Madeline™, Sesame Street™ and many more. All Aboard Toys is the official exclusive online retailer for Madeline.com and one of the leading online retailers of Thomas the Tank Engine and Friends train products. "All Aboard Toys has long been considered an industry leader, and I've always been impressed by their broad selection of products and high level of service," said Anne Marcus, founder and president of AnneMail.com. "We are very pleased to have reached this agreement with them, and we are confident our customers will be as impressed with All Aboard Toys as we are." AnneMail.com customers will receive an exclusive special-offer email and an invitation to join All Aboard Toys frequent buyer, birthday club and special discount programs.

"In the six years we have been in business, we've managed to create one of the best customer shopping experiences around, based on how our customers rate us," said Toney. "Our website shopping experience is easy, fast and secure, and customers can view the products they want quickly and easily with just a click or two, by category, product line or appropriate age level. We believe our inventory is the broadest available from a single source, with stock ranging from underwear to bedding to party supplies and toys for each product line we offer. Orders received Monday through Friday before 5:00 PM EST ship the same day we receive them."

About All Aboard Toys, LLC
All Aboard Toys (www.allaboardtoys.com) is a leading character-driven online toy store, offering an extensive selection of family-friendly products featuring popular characters including Thomas the Tank Engine™, Disney Cars™, Backyardigans™, Sesame Street™, the Disney Princess™ line and others. All Aboard Toys' products range from birthday party supplies and costumes to toys, clothing, bedding and children's decorative items. Visit www.AllAboardToys.com or call 866.641.8697. AllAboardToys.com is an Brand Performance company (www.BrandPerformance.com). All copyrights and trademarks are the property of their respective owners.